Consumers are becoming increasingly conscious of where their food comes from, whether they eat it at the dinner table or on a picnic blanket. To set their minds at ease, many people decide to join food cooperatives, which sell fresh food that’s locally made or grown.
Recently, one co-op wanted to spread the word in their community about healthy eating and the importance of supporting the local economy. They teamed up with a neighboring company that had recently implemented an employee health and wellness program, and distributed imprinted foodware to encourage the employees to bring healthy foods for their day-time meals. The co-op is located down the street from the company, and they encouraged their employees to shop at the co-op for fresh food before and after work.
One of the items employees received was the Salad/Snack Bowl Set which was decorated with the co-op’s logo. More than 275 bowls were distributed, and other decorated items were also given out as part of the campaign. The co-op’s distributor partner was able to tie the promotion to a specific health initiative, based on Affordable Care Act guidelines.
What is the point of releasing Promotional Products you might still be asking. Well, the co-op story is an excellent example of just one on the many clever ways of using a Promotional Product to cultivate brand awareness.
Promotional Products are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water - the opposite is in fact true as promotional products are still an incredibly powerful marketing tool.
Promotional and Ad Specialty products allow people to see your brand, associate your brand and recognize your brand.
Before embarking upon your Promotional Products Campaign, keep in mind the niche you plan to target. It is a very important consideration and will dictate the effectiveness of your Promotional Campaign. When executed properly a promotional product marketing strategy can be hugely successful and very rewarding, both for sales and revenue, and the brand's awareness and reputation.