Let’s be honest, email marketing is one of the most powerful ways to grow your business.
Email conversion rates are 40x those of Facebook and Twitter and relevant emails drive 18x more revenue than broadcast emails.
So if you want to grow your business, email marketing is definitely an excellent way to go... but how does one get started? Well first you need to build a list.
The best practice for building your email list for marketing is organically. You need to ask permission or have customers/prospects opt in to your email marketing. Remember, it's quality, not quantity. It's so very tempting to take a shortcut and buy a marketing email list. However, when you use an unsolicited list, your chances of spam reports increase. When this escalates, your email marketing provider could shut down your service.
Promotional Quick Tip
Use Wufoo to create a simple form on your site to requests to be added to your eNewsletter or special promotions.
Ideas to collect customer emails:
Create a request box on your Website for your visitors to enter their email addresses to join your eNewsletter or special promotion list.
Offer incentives to join your list such as a free promotional product.(Have you met anyone yet who doesn't like free promotional items?) Or, offer a discount on their next order when they join.
Ask every customer you talk to, whether they are on the phone or in person, if they want to receive your newsletter or be added to your special promotions list.
Train your customer-facing employees to ask for email addresses before hanging up. Have them offer the free promotional product if they join.
Do you exhibit at trade shows? Collect email addresses at your booth. Tell prospects that when they join your mailing list, they'll be entered into a drawing to win a gift card or iPad.
Comment cards are an effective way to get customer feedback – good or bad. It's also another opportunity to ask to join your list.
Promote your eNewsletter or special offer list on social media and make sure to include it on your LinkedIn and Twitter sites.
In our next article, we will offer up some Promotion Ideas to help with your email marketing.