Why Online Reputation Management is important for Small Businesses
Small business owners and entrepreneurs might be inclined to think of online reputation management as brand management, and to a certain extent they would be correct. ...read more»
Should you use Instagram or Pinterest as part of your Business Social Media Content Strategy?
In today's marketing landscape, no one is questioning whether or not social media should play a role in a company's overall strategy. Social media marketing can ...read more»
Grumpy Cat Wins Copyright Case... Still Won’t Smile.
Internet sensation Grumpy Cat, the feline face that launched a thousand memes, just had his day in court – and won. The sour puss was awarded $710, ...read more»
Challenging Stereotypes In Visual Communication
Historically, advertising has never been too concerned with being offensive. When it comes to visual communication, the ultimate goal is to make sure that product makes ...read more»
The Marketing Mix and 4 Ps
Understanding How to Position Your Market Offering... What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the ...read more»
5 Reasons Why You Need SMS Marketing For Your Business
In today’s day and age, there are many different ways to attract the attention of your customer base. Through hundreds of different outlets, any business ...read more»
T-Shirts Help Entice MLB Team to Stay in Town
For almost a decade, the Tampa Bay Rays have called Tropicana Field in St. Petersburg, FL, home. However, in recent years, attendance at the stadium has ...read more»
Promo Items Help Boost Employee Health
With group health-care rates spiking – some soaring by double digits in 2015 – companies are promoting healthier workplaces to help cut down on health-care claims. A Harvard ...read more»
The Psychology of Rewarding VIPs
Who are the real VIPs in your organization? The answer is simple: Your highest performing salespeople and those loyal customers who consistently buy your products. It ...read more»
Email Marketing - 7 Tips For Growing Your List
Let’s be honest, email marketing is one of the most powerful ways to grow your business. Email conversion rates are 40x those of Facebook and ...read more»