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Direct Mail

A 3-post collection

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Do Young People Prefer Print Marketing?

It may seem counter intuitive, but we were not completely surprised to see that in the results of a new study on direct marketing, for certain ...read more»

James McInerney on Marketing, Direct Mail, Strategy 01 July 2016

Case Study: Every Door Direct Mail (EDDM)

What is EDDM? Every Door Direct Mail (EDDM) is a service from the United States Postal Service (USPS) designed to make it easier to send out ...read more»

James McInerney on Direct Mail, Strategy, Segmentation 07 April 2016

15 to 24 Year Olds are “Highly Receptive” to Direct Mail

According to Experian’s latest research, those aged between 15 and 24 are “highly receptive” to direct mail.Young People This younger generation are the demographic ...read more»

James McInerney on Marketing, Direct Mail 02 February 2015
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