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Segmentation

A 2-post collection

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Case Study: Every Door Direct Mail (EDDM)

What is EDDM? Every Door Direct Mail (EDDM) is a service from the United States Postal Service (USPS) designed to make it easier to send out ...read more»

James McInerney on Direct Mail, Strategy, Segmentation 07 April 2016

The Challenge Of Marketing To A Segmented Audience

The options and mediums available for marketing one’s product or service have never been more diverse or complex than they are today. And as more ...read more»

James McInerney on Marketing, Segmentation 26 March 2015
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