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Your Marketing Matters Menu

Strategy

A 13-post collection

Page 1 of 2 Older Posts →

10 Reasons Why You Should Regularly Add New Content to Your Website or Blog

There is no denying that content is one of the most important aspects of any website or blog. You may have a great site design and ...read more»

James McInerney on Marketing, Strategy, Content Marketing, SEO 10 September 2018

Five Reasons Your Mobile Strategy May Not Be Working

Too often marketers make costly mistakes when it comes to mobile that can result in unnecessary lost customers and lost revenue. Here is an infographic, courtesy ...read more»

James McInerney on Mobile, Marketing, Strategy 15 January 2018

The Importance of Responsive Design Today

"Mobile to overtake fixed Internet access by 2014" was the huge headline almost a decade ago by Mary Meeker, an analyst at Kleiner Perkins ...read more»

James McInerney on Mobile, Marketing, Strategy, Mobile Websites, Mobile Apps 15 December 2017

Challenging Stereotypes In Visual Communication

Historically, advertising has never been too concerned with being offensive. When it comes to visual communication, the ultimate goal is to make sure that product makes ...read more»

James McInerney on Marketing, Brand Identity, Strategy 30 April 2017

10 Sure-Fire SEO Strategies for Getting Out of a Traffic Slump

Some people get a dopamine kick every time someone likes or shares their Facebook posts. Some get it from the number of ️hearts they get on ...read more»

James McInerney on SEO, Strategy, Marketing 19 March 2017

The Marketing Mix and 4 Ps

Understanding How to Position Your Market Offering... What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the ...read more»

James McInerney on Marketing, Brand Identity, Strategy 07 February 2017

7 Reasons Your SMS Marketing Is Under-Performing

As you probably know by now, SMS marketing is an amazing tool for any business to utilize in order to grow their customer base tenfold. In ...read more»

James McInerney on Mobile, Marketing, Strategy 04 December 2016

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't. Marketers are responsible for getting to know ...read more»

James McInerney on Marketing, Strategy, Customer Loyalty 07 October 2016

Do Young People Prefer Print Marketing?

It may seem counter intuitive, but we were not completely surprised to see that in the results of a new study on direct marketing, for certain ...read more»

James McInerney on Marketing, Direct Mail, Strategy 01 July 2016

The Psychology of Rewarding VIPs

Who are the real VIPs in your organization? The answer is simple: Your highest performing salespeople and those loyal customers who consistently buy your products. It ...read more»

James McInerney on Promotional Products, Marketing, Strategy, Brand Identity, Customer Loyalty 17 June 2016
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